SEAT Ibiza and Arona Behind The Scenes of a Product Reveal at an Online Event

SEAT’s request to create a bespoke virtual press announcement in a tight timeframe was no small feat, but as they say, «pressure creates diamonds.» At 023, a challenge is just an opportunity to showcase our creativity and expertise. So, when SEAT came to us with their request, we immediately accepted the challenge and got to work.

Within just two weeks, we were able to pitch, script, and storyboard a 10-minute worldwide premiere online event that would take viewers on a captivating journey through Barcelona’s most iconic locations before culminating in the reveal of SEAT’s new Ibiza and Arona models. And that was just the beginning.

Our team of art directors, motion graphics experts, and CGI specialists worked tirelessly to create the visual elements that would bring the event to life. From the typography to the garage architecture, every detail was meticulously crafted to deliver a cohesive and visually stunning experience that would keep viewers engaged from start to finish.

Of course, no virtual event is complete without a solid production team to bring it all together. Our team of 20 professionals took on the challenge of shooting the event on location in Barcelona, at CASA SEAT, and on a large film set complete with a 12m LED screen and green screen backdrop. Despite the tight deadline, our team worked efficiently and seamlessly to capture every moment with precision and finesse.

Once the filming wrapped up, the post-production process began, and we had just days to edit and refine the final online event video before it was broadcast live on YouTube to an eager audience of journalists and SEAT fans worldwide. The final result was a stunning technological reveal that left viewers in awe and eager to get behind the wheel of the new Ibiza and Arona models.

This project was one of the most ambitious online events we’ve undertaken, but it’s also one of our proudest achievements. Our ability to take on a challenging brief and deliver a top-quality result in record time is a testament to our creativity, expertise, and unwavering commitment to excellence. We’re confident that the SEAT Ibiza and Arona virtual press announcement will be remembered for years to come as a shining example of what’s possible with the right team and mindset.

Watch the SEAT premiere video here. You may also be interested to see other work we do with Seat.